Flyers
Many of my friends started asking for flyers and for their fraternities or for their birthdays. It was fun to showcase my work and cater to the different themes of each event in their specific design styles, that are different from my own.
Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science in Graphic Communication
President’s List 2018-2020
Graphic Communication, Concentration in Graphic Communication Management
Student College-Based Fee (CBF) Committee
September 2018-August 2019
Three student committee to develop a list of needs for the department and decide where to allocate surplus funds.
Skills
Adobe Creative Suite:
Adobe Illustrator Adobe InDesign
Adobe Photoshop Adobe Lightroom
Marketing Softwares:
ActiveCampaign Constant Contact Hootsuite
Monday.com Microsoft Suite Wix Web Builder
Slybroadcast Denim Social Google Suite
General Skills:
Photography Graphic Design Branding
Social Media Public Speaking Web Design
What makes me stoked?
Hi, I'm Taryn Veldusea! I am a Senior Marketing Coordinator for Hensel Phelps. I am very passionate about marketing and design. I have been drawing, sketching, and illustrating for as long as I can remember. I found my niche in digital marketing because it combines my love for communication and creativity. When I'm not designing, I'm often outside exploring California's beautiful coasts and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels (although, to me, they will always be the Anaheim Angels) and the Denver Broncos.
Work Experience
Senior Marketing & Design Coordinator for Hensel Phelps
Irvine, California | February 2024-April 2024
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Consistently serves as the Hensel Phelps Marketing Lead on RFQ/RFP pursuits
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Led all graphic design projects for the SoCal region including original logos/branding for internal entities, presentation creation, print collateral, event marketing, email marketing, etc.
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Manages, creates graphics, and formats RFQ/RFP responses contributing to the win of over five projects, a value of $2B
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Trains and mentors team members in Adobe Creative Cloud products, email marketing software, and proposal creation, fostering the train your replacement philosophy at Hensel Phelps
Marketing Coordinator for Hensel Phelps
Irvine, California | March 2022-February 2024
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Collaborates with the Project Development team to develop strategies for both internal and external marketing for the just over 950 salaried employees in the Southern California region at Hensel Phelps
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Manages, creates graphics, and formats RFQ/RFP responses, contributing to the win of five projects and counting, a value of $2B
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Designs logos, graphics, print collateral, digital collateral, email campaigns, etc.
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Led my team in the coordination, design, print production, and installation of all custom artwork in our new multi-million dollar district office renovation. Phases 1 and 2 totaled 36 large acrylic and full-wall vinyl pieces, and Phase 3 is currently being executed
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Develops the project-specific marketing plan and leads the marketing for over five of our regional projects, over $3 billion in value
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Assists in project photography, event photography, headshot photography, and other general photography for the region
Marketing Specialist for Cardinal Financial, Limited Partnership
Irvine, California (remote) | September 2021-February 2022
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Designed and managed our 20+ branch websites using skills in UI/UX design
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Designed and created collateral (print collateral, email graphics, social media graphics, digital collateral, etc.) for our loan originators and recruiters
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Wrote sales call scripts for the division weekly with 100+ total scripts written
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Designed, managed, and produced original social media content for multiple accounts
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Led the team in original content writing for collateral, websites, and professional bios
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Communicated and provided customer service to our division branches
Marketing Assistant for Cardinal Financial, Limited Partnership
Irvine, California (remote) | August 2020-September 2021
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Specialized in graphic design, starting with 3 branches then scaled to 20+
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Integrated and created new design templates for our division websites
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Spearheaded the brand look for our The Cady Group division-wide collateral
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Created collateral for our loan originators and recruiters
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Communicates and provides customer service to our division branches
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Generated original photography for areas in our division to use for our collateral and websites
Sales Manager for University Graphic Systems
San Luis Obispo, California | April 2019-June 2020
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Generated increase in sales for the company through sales campaigns, cold calls, advertising, and more (First Sales Manager in 10+ years to generate positive income for company)
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Communicated one on one with on and off campus entities to gain more clients
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Trained interns and future managers in sales techniques and best practices
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Collected data through ad analytics, demographics on campus, previous sales, and more
Design and Marketing Intern for the Paso Robles Chamber of Commerce
Paso Robles, California | April 2019-September 2019
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Designed marketing collateral for the Economic Development Director
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Branded and marketed the Economic Development Department
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Formatted and designed documents for the City of Paso Robles, including an extensive Business Start-Up Guide and an Economic Profile Book through new initiatives and campaigns
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Collaborated to create two new websites and kept them up to date
Social Media Internship for Bubble & Hatch Marketing
San Luis Obispo, California | February 2019-May 2019
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Created posts for different social platforms (Instagram, Facebook, Twitter and LinkedIn)
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Formed weekly schedules for posts
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Analyzed data for each social platform
Freelance Design
San Luis Obispo, California and Yucaipa, California | January 2017-Current
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Conceptualizes/designs logos for various start-ups and small businesses (10+ professional logos designed)
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Originates branding, marketing, and advertising for projects
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Provides web design services for clients
Leadership Experience
Photo Team Intern for the Graphic Communication Department
San Luis Obispo, California | January 2019-April 2019
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Leaded team in taking, compiling, and archiving photos for department stock photo database
Marketing and Photography for Cal Poly Orientation
San Luis Obispo, California | October 2016-June 2017
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Captured and compiled photos throughout the year of various Orientation events
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Archived photos for future use of Cal Poly Orientation Programs
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Created posters and collateral to market orientation events
Event Coordinator/ Production Manager for
Cal Poly's Open House Committee
San Luis Obispo, California | October 2016-June 2017
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Organized Poly Royal Stage event for Cal Poly Open House
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Generated an 8–hour set list of performers
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Managed stage and performers
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Marketed the event to prospective students
Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science in Graphic Communication
President’s List 2018-2020
Graphic Communication, Concentration in Graphic Communication Management
Student College-Based Fee (CBF) Committee
September 2018-August 2019
Three student committee to develop a list of needs for the department and decide where to allocate surplus funds.
Skills
Adobe Creative Suite:
Adobe Illustrator Adobe InDesign
Adobe Photoshop Adobe Lightroom
Marketing Softwares:
ActiveCampaign Constant Contact Hootsuite
Monday.com Microsoft Suite Wix Web Builder
Slybroadcast Denim Social Google Suite
General Skills:
Photography Graphic Design Branding
Social Media Public Speaking Web Design
What makes me stoked?
Hi, I'm Taryn Veldusea! I am a Senior Marketing Coordinator for Hensel Phelps. I am very passionate about marketing and design. I have been drawing, sketching, and illustrating for as long as I can remember. I found my niche in digital marketing because it combines my love for communication and creativity. When I'm not designing, I'm often outside exploring California's beautiful coasts and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels (although, to me, they will always be the Anaheim Angels) and the Denver Broncos.
Watch Our Videos
Playing with Styles, Type, and Overprint
In the free time I have with COVID-19, I have been designing and experimenting with design a lot more. Things like mixing and warping typefaces, playing with the overprint function, sketching, and creating designs for friends and family!
Summit Anesthesia
These Summit Anesthesia mock-ups were created to provide direction for a Medical group in Hemet, California. Their colors for all of the underlying subgroups under their main group are navy and gold and they knew they wanted something having to do with mountains in the logo, due to 'Summit.'
Therapy Direct
Therapy Direct came to me, in the early stages of app development, looking for a design that encompassed the different options for therapy. The app is going to allow therapists to communicate directly to clients and schedule appointments, without having to go through the hassle of a third party, so it was important to represent everyone involved. The client had the idea of using a head, but wanted to leave the rest of the design to me. I created a couple concepts before we decided we wanted to use icons to denote each therapist channel and include the home. The final logo emphasizes all areas and stays minimalistic in order to convey the apps purpose in just a glance.
Foxcycle
Foxcycle was a logo created for a friend's Computer Science project. The objective
was to build a website for a bike shop called Foxcycle, named after their professor. I was excited to create the logo for them that showcases a fox with a bicycle for eyes and eyebrows. It was a fun project, and I'm glad I got to help the group out.
Stickers
My sticker design collection started fun and sellable stickers were needed at the front desk of University Graphic Systems, the print shop I worked at. Primarily selling to students, all designs are geared toward the Cal Poly and San Luis Obispo community. We printed the stickers in house for Cal Poly students to put on laptops, water bottles, phone cases, and more.
My absolute favorite is the 'Keep Moving Forward' sticker, inspired by the Disney movie Meet the Robinsons, because of the sheer amount of work I put into every aspect.
Sketches
My most recent sketch was done for some friends of mine. They were hoping I could illustrate an outlined version of them sitting on their Toyota 4Runner for their roadtrip in the near future. With a compilation of photos they took on other trips, I was able to create a meaningful logo to embody their new adventure. I always love creating art for my friends and family, and they absolutely loved seeing the finished project!
The other sketches stemmed from class projects, like our assignment to create a formatted technical paper. The style is designed to emulate a formal sketch using a paper and pen. The varying widths create depth, since there are few colors that make up the pieces.
Typography
The chameleon project is one of my favorite pieces. My high school graphic design teacher had asked us to create an image only using type, in Adobe Photoshop. I was determined to turn my measly sketch of my favorite animal into a portfolio piece. I remember it taking well over the time allotted, especially with my beginner/intermediate Photoshop skills at the time, but when I finished it was well worth it.
Miscellaneous
Photoshop was the first Adobe application I became familiar with, and I learned a lot about myself and my talent through this program through trial and error. Our very last project in my high school graphic design class was to create an illusion using light bulbs. This project sparked a lot of interest in continuing my career as a designer.
In my time at Cal Poly, I took on the role of a WOW leader going into my second year. My co-leader and I used a Spongebob theme and I created the Krabby Patty and signs using Adobe Illustrator.
Social Media Audition Post
Raising The Bar
In my audition for the company Raising The Bar—a professional consulting, training, and coaching company—I was asked to create a sample Instagram post using the website and current Instagram for inspiration and copy. I was able to create this graphic and sent a detailed reasoning to the employer of why I thought it would be effective (written below):
As I was scrolling and exploring the RTB website, these four words really caught my eye (mentor, inspire, motivate, propel). I was inspired to create a graphic that would attract the college audience we are targeting; however, it also engages everyone—those who have jobs, those who have used RTB, those who are potential leads, etc.—through asking for advice, stories, and uplifting comments. Recently, I have seen many posts with a similar style being shared across platforms for many current social issues. I thought it was important, in this weird time, to spread some positivity and encourage people to share their experiences. I was sure to stick with the color theme, while also bringing in some fun with the hand drawn text. There are two choices in color because I believe the red and blue combination stands out, but the blue and turquoise fits with the consistency of the recent posts.
I remember you saying you had desired more engagement for your Instagram posts. To help with this, I felt it necessary to add hashtags in order to attract those with the desire for help in their job hunt (#jobsearch), as well as highlighting those key words in the graphic.
I understand this graphic is a slightly different style than what is currently being posted. With the above mentioned, I believe it caters to the college demographic by demanding attention on an Instagram feed, where visuals are dominant.
Although I had to turn down this position, I am more than happy with how this graphic turned out. I also believe my response and explanation was well written and look forward to finding a job that allows me to utilize those skills.
Design
Photography
Our Most Popular Videos
Paso Robles Stickers
A fun project I was tasked with at the Chamber was creating Paso Robles stickers for the Visitor's Center. Many visitors want to purchase small items like stickers, magnets, keychains, and postcards,so our mission was to create simple designs that visitors would want to purchase—seems simple enough.
Knowing Paso has many wineries, I wanted to stay away from stealing business from those Chamber members so I geared my designs toward oak trees and acorns, huge staples in the Paso Robles community. The historic Acorn Building in Paso Robles, was a big inspiration to the acorns in my designs.
Paso Robles Chamber of Commerce
Social Media Posts and Planning
Although my time with Bubble & Hatch was short, I was able to provide them a lot of groundwork to start revamping their social media accounts. The last photo shows the original posts that B&H started with and wanted to transform. I started by creating a style guide of the direction they wanted to go, that included their main clients, hashtags, colors, fonts used on their website, and questions I had for them (first photo). I also wanted to be sure to document all of the information I knew about the company and my position as an their Social Media Intern, especially because I was their first intern (second photo). I also documented my initial ideas for posts and what we were hoping to gain more of, client-wise.
As my internship continued, I created many post ideas, using stock photos that matched the aesthetic the company was going for in place of photos we hoped to take in the future. An emerging trend I wanted to capitalize on was definitely overlaying graphic elements over photos. This adds a fun and unique touch, to stock photos especially.
Bubble & Hatch Marketing
SGA and Associates Inc.
The SGA logo was a project I worked on for a vehicle storage company based in Southern California. The requirements were a sports car inspired look, and they requested the colors blue and gray.
I started by receiving a rough sketch from one of the associates, iterating a sleek car-like shape, maybe made out of the letters. We immediately went away from that concept to something like the second photo of a rough lightning bolt concept, and again moved to the third photo of that of a minimalistic car, and finally to the final logo. The outcome was exactly what they envisioned.