Hensel Phelps
Proposals
All proposals are confidential and cannot be displayed
I've really grown to love the proposal process as it melds my passion for organization and strategy with my passion for graphics and visuals. It's the greatest feeling in the world to win a contract. It proves that your hard work really made a difference, and your client really appreciated everything you provided. It really feels like you're providing value and it's crazy to say that I've contributed to the company winning over $2 billion worth of work. As a Senior Marketing Coordinator, I consistently serve as the Hensel Phelps Marketing Lead on RFQ/RFP pursuits, as well as the interview process the team participates in during the pursuit as a whole. If you are not familiar with the pursuit/proposal process, I have written a blog post all about my experience and the general processes we go through to reach the final product at all stages!
In my role, we often take the full lead on the RFQ/RFP process, meaning I will lead meetings, develop a responsibility matrix utilizing the owner documents and assign responsibilities to the project team. I will also create a fully-fledged template for the team and lead the team in collecting all of the data necessary to complete the document. I will also provide support and feedback in any one-on-one sessions and interview prep, including template, design, layout, etc. for any PowerPoints.
With Hensel Phelps, I've had the opportunity to hear some really great feedback on the proposals I've lead from prestigious owners such as Chaffey College, Cal State Long Beach, Providence Health and Services, the California Department of General Services (DGS), all raving about the visuals, layouts, graphics, theming and even extras like a video we supplied.
Although I can’t show all of my work because of confidentiality, in my Cardinal Financial work I created a Homebuying Guide that displays a large document created in Indesign. In my past work for the Paso Chamber of Commerce, I also have two large documents there, one being the Business Start-Up Guide and the other the Economic Profile, that similarly showcase large documents created in Indesign.
Proposal Video
Video for a proposal submission to Cal State Long Beach
Although our team did not get shortlisted for this pursuit, we pulled out all the stops! This included a video I filmed and edited. The goal of this video was to appeal to Cal State Long Beach students and board members and let them know how excited we'd be to be on their campus and work with them to create an awesome space.
I started by storyboarding the video, sketching up what I wanted it to look like and what I wanted to prompt the interviewees to say.
Once I had done that, I came up with a list of questions to ask my interviewees and asked all Cal State Long Beach alumni if they could make the couple of days I was able to film. We had a whopping 9 CSULB alumni come in and film with us on a short notice and I was able to film and edit the video in just one week's time along with the other requirements of the proposal. Thankfully, the best news I heard about our submission losing was that the proposal and video were amazing and the college students on the selection committee loved the video.
GRIT Style Guide and Logo
The GRIT Logo is the latest logo I created for Hensel Phelps and is probably my favorite. GRIT is a training given to all employees within our region in their first to second years. Their goal is to teach employees valuable skills they can take into the field or supply them with the knowledge and understanding of the jobsites to put into their jobs in the office. They wanted a logo that could not only be used for our region, but for all regions around the company as a whole to implement nationwide.
I had an initial kick-off/brainstorming meeting with one of the heads of our GRIT training program, and after asking several questions about how he wanted it to look and feel, we created a vision board utilizing designs and ideas we had talked about. From there, I found vital components that I knew he and the company would gravitate toward. For example, in our discussion, I noted that he favored wordmark-style logos, and almost all of the logos he let me know he liked were geometric and strong.
I knew I wanted to create a simple and strong logo to go hand in hand with the training ideologies. I absolutely love the way it turned out and adore the texture and ruggedness.
Halloween Golf Tournament Collateral/Illustrations
Every year, Hensel Phelps hosts a charity golf tournament that supports local hospitals. If anyone knows me they know my favorite holiday is and will always be Halloween. This project got my creative juices flowing. I was tasked with a whole creative overhaul of the Halloween Charity Golf Fundraiser in 2022. This included several pieces of collateral including flyers, banners, signage, social media, and of course, a logo!
It had been a while since the graphics were refreshed for this and after just having finished a won a $500 million dollar proposal I was ready to get creative. Prior to being given this project, I bought an iPad, after looking at them longingly for years, and I honestly don't think I could have done this without it. This was one of those projects where I knew what I wanted to do immediately. Cheesy as it is one of my favorite movies is The Karate Kid and I've always loved the idea of dressing as a skeleton to mimic the Cobra Kai team. I thought it would be kind of hilarious to make it look like the skeletons were playing golf and had dressed up for the tournament, much like the costume contest that is incorporated in the charity golf tournament. This lead to the collateral below and many more banners and other collateral that I'm not able to show due to confidentiality.
Halloween Charity Golf Fundraiser Logo
This logo is one of my absolute favorites, and I was so excited to see it used. It features my main skeleton in the clown costume in a badge-type logo. This is used annually on the email communications, flyers, banners, and on the merch given to the golfers.
Open House Branding
Our SoCal Regional Office was being remodeled during the fall and winter of 2022. Once we returned, the marketing team was in charge of throwing the giant Open House event, which happened to coincide with Mardi Gras!
I was responsible for all of the branding, including a logo, signage, event map, flyers, posters, and other print collateral. I also took event photography and assisted in logistics and wayfinding.