Marketing Specialist.
Specializing in marketing and graphic design
Born and raised in Southern California, and seeing all of the amazing advertising and marketing, I knew I wanted to get my work seen one day. As a Senior Marketing Coordinator for Hensel Phelps, I get to do just that. Working on a small team, I specialize in the areas of graphic design and layout design while also supporting in many other areas including internal and external marketing.
I am highly organized, detail-oriented, and efficient, doing whatever it takes to get the job done in as little time as possible. Not only do I love marketing and design but I also enjoy working with people, and building relationships with my clients. I found my niche in digital marketing because it combines my love for communication and creativity.
When I'm not working, I'm often outside exploring California's beautiful coasts and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels of Anaheim and the Denver Broncos. A lot of my inspiration for a career in marketing and graphic design has come from watching digital advertisements and getting the collateral at sporting events. When I was young, that was the first time I thought to myself that I could produce the same results and make them even better.
Skills
Adobe Creative Suite:
Adobe Illustrator Adobe InDesign
Adobe Photoshop Adobe Lightroom
Marketing Softwares:
ActiveCampaign Constant Contact Hootsuite
Monday.com Microsoft Suite Wix Web Builder
Slybroadcast Denim Social Google Suite
General Skills:
Photography Graphic Design Branding
Social Media Public Speaking Web Design
Work Experience
Senior Marketing Coordinator for Hensel Phelps
Irvine, California | February 2024-Present
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Consistently serves as the Hensel Phelps Marketing Lead on RFQ/RFP pursuits
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Manages and coordinates with large project teams internally and externally
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Creates templates, graphics, and formats RFQ/RFP responses contributing to the win of five projects and counting, a value of over $2 billion
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Trains and mentors team members in Adobe Creative Cloud products, email marketing software, and proposal creation, fostering the trainyour replacement philosophy at Hensel Phelps
Marketing Coordinator for Hensel Phelps
Irvine, California | March 2022-February 2024
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Collaborates with the Project Development team to develop strategies for both internal and external marketing for the just over 950 salaried employees in the Southern California region at Hensel Phelps
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Manages, creates graphics, and formats RFQ/RFP responses, contributing to the win of five projects and counting, a value of over $2 billion
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Designs logos, graphics, print collateral, digital collateral, email campaigns, etc.
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Led my team in the coordination, design, print production, and installation of all custom artwork in our new multi-million dollar district office renovation. Phases 1 and 2 totaled 36 large acrylic and full-wall vinyl pieces, and Phase 3 is currently being executed
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Develops the project-specific marketing plan and leads the marketing for over five of our regional projects, over $3 billion in value
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Assists in project photography, event photography, headshot photography, and other general photography for the region
Marketing Specialist for Cardinal Financial, Limited Partnership
Irvine, California (remote) | September 2021-February 2022
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Designed and managed our 20+ branch websites using skills in UI/UX design
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Designed and created collateral (print collateral, email graphics, social media graphics, digital collateral, etc.) for our loan originators and recruiters
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Wrote sales call scripts for the division weekly with 100+ total scripts written
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Designed, managed, and produced original social media content for multiple accounts
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Led the team in original content writing for collateral, websites, and professional bios
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Communicated and provided customer service to our division branches
Marketing Assistant for Cardinal Financial, Limited Partnership
Irvine, California (remote) | August 2020-September 2021
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Specialized in graphic design, starting with 3 branches then scaled to 20+
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Integrated and created new design templates for our division websites
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Spearheaded the brand look for our The Cady Group division-wide collateral
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Created collateral for our loan originators and recruiters
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Communicates and provides customer service to our division branches
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Generated original photography for areas in our division to use for our collateral and websites
Sales Manager for University Graphic Systems
San Luis Obispo, California | April 2019-June 2020
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Generated increase in sales for the company through sales campaigns, cold calls, advertising, and more (First Sales Manager in 10+ years to generate positive income for company)
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Communicated one on one with on and off campus entities to gain more clients
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Trained interns and future managers in sales techniques and best practices
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Collected data through ad analytics, demographics on campus, previous sales, and more
Design and Marketing Intern for the Paso Robles Chamber of Commerce
Paso Robles, California | April 2019-September 2019
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Designed marketing collateral for the Economic Development Director
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Branded and marketed the Economic Development Department
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Formatted and designed documents for the City of Paso Robles, including an extensive Business Start-Up Guide and an Economic Profile Book through new initiatives and campaigns
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Collaborated to create two new websites and kept them up to date
Social Media Internship for Bubble & Hatch Marketing
San Luis Obispo, California | February 2019-May 2019
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Created posts for different social platforms (Instagram, Facebook, Twitter and LinkedIn)
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Formed weekly schedules for posts
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Analyzed data for each social platform
Freelance Design
San Luis Obispo, California and Yucaipa, California | January 2017-Current
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Conceptualizes/designs logos for various start-ups and small businesses (10+ professional logos designed)
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Originates branding, marketing, and advertising for projects
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Provides web design services for clients
Skills
Adobe Creative Suite:
Adobe Illustrator Adobe InDesign
Adobe Photoshop Adobe Lightroom
Marketing Softwares:
ActiveCampaign Denim Social Monday.com
Wix Web Builder Slybroadcast
General Skills:
Photography Graphic Design Branding
Social Media Public Speaking Team Building
Leadership Experience
Photo Team Intern for the Graphic Communication Department
San Luis Obispo, California | January 2019-April 2019
Leaded team in taking, compiling, and archiving photos for department stock photo database
Marketing and Photography for Cal Poly Orientation
San Luis Obispo, California | October 2016-June 2017
Captured and compiled photos throughout the year of various Orientation events
Archived photos for future use of Cal Poly Orientation Programs
Created posters and collateral to market orientation events
Event Coordinator/ Production Manager for Cal Poly's Open House Committee
San Luis Obispo, California | October 2016-June 2017
Organized Poly Royal Stage event for Cal Poly Open House
Generated an 8–hour set list of performers
Managed stage and performers
Marketed the event to prospective students
Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science in Graphic Communication
President’s List 2018-2020
Graphic Communication, Concentration in Graphic Communication Management
Student College-Based Fee (CBF) Committee
September 2018-August 2019
Three student committee to develop a list of needs for the department and decide where to allocate surplus funds.
What makes me stoked?
Hi, I'm Taryn Veldusea! I am a Senior Marketing Coordinator for Hensel Phelps. I am very passionate about marketing and design. I have been drawing, sketching, and illustrating for as long as I can remember. I found my niche in digital marketing because it combines my love for communication and creativity. When I'm not designing, I'm often outside exploring California's beautiful coasts and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels (although, to me, they will always be the Anaheim Angels) and the Denver Broncos.