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Work Experience

Senior Marketing & Design Coordinator for Hensel Phelps

Irvine, California | February 2024-April 2024

  • Consistently serves as the Hensel Phelps Marketing Lead on RFQ/RFP pursuits

  • Led all graphic design projects for the SoCal region including original logos/branding for internal entities, presentation creation, print collateral, event marketing, email marketing, etc.

  • Manages, creates graphics, and formats RFQ/RFP responses contributing to the win of over five projects, a value of $2B

  • Trains and mentors team members in Adobe Creative Cloud products, email marketing software, and proposal creation, fostering the train your replacement philosophy at Hensel Phelps

Marketing Coordinator for Hensel Phelps

Irvine, California | March 2022-February 2024

  • Collaborates with the Project Development team to develop strategies for both internal and external marketing for the just over 950 salaried employees in the Southern California region at Hensel Phelps
     

  • Manages, creates graphics, and formats RFQ/RFP responses, contributing to the win of five projects and counting, a value of $2B
     

  • Designs logos, graphics, print collateral, digital collateral, email campaigns, etc.
     

  • Led my team in the coordination, design, print production, and installation of all custom artwork in our new multi-million dollar district office renovation. Phases 1 and 2 totaled 36 large acrylic and full-wall vinyl pieces, and Phase 3 is currently being executed
     

  • Develops the project-specific marketing plan and leads the marketing for over five of our regional projects, over $3 billion in value
     

  • Assists in project photography, event photography, headshot photography, and other general photography for the region

Marketing Specialist for Cardinal Financial, Limited Partnership

Irvine, California (remote) | September 2021-February 2022

  • Designed and managed our 20+ branch websites using skills in UI/UX design
     

  • Designed and created collateral (print collateral, email graphics, social media graphics, digital collateral, etc.) for our loan originators and recruiters
     

  • Wrote sales call scripts for the division weekly with 100+ total scripts written
     

  • Designed, managed, and produced original social media content for multiple accounts
     

  • Led the team in original content writing for collateral, websites, and professional bios
     

  • Communicated and provided customer service to our division branches

Marketing Assistant for Cardinal Financial, Limited Partnership

Irvine, California (remote) | August 2020-September 2021

  • Specialized in graphic design, starting with 3 branches then scaled to 20+
     

  • Integrated and created new design templates for our division websites
     

  • Spearheaded the brand look for our The Cady Group division-wide collateral
     

  • Created collateral for our loan originators and recruiters
     

  • Communicates and provides customer service to our division branches
     

  • Generated original photography for areas in our division to use for our collateral and websites

Sales Manager for University Graphic Systems

San Luis Obispo, California | April 2019-June 2020

  • Generated increase in sales for the company through sales campaigns, cold calls, advertising, and more (First Sales Manager in 10+ years to generate positive income for company)
     

  • Communicated one on one with on and off campus entities to gain more clients
     

  • Trained interns and future managers in sales techniques and best practices
     

  • Collected data through ad analytics, demographics on campus, previous sales, and more

Design and Marketing Intern for the Paso Robles Chamber of Commerce

Paso Robles, California | April 2019-September 2019

  • Designed marketing collateral for the Economic Development Director
     

  • Branded and marketed the Economic Development Department
     

  • Formatted and designed documents for the City of Paso Robles, including an extensive Business Start-Up Guide and an Economic Profile Book through new initiatives and campaigns
     

  • Collaborated to create two new websites and kept them up to date

Social Media Internship for Bubble & Hatch Marketing

San Luis Obispo, California | February 2019-May 2019

  • Created posts for different social platforms (Instagram, Facebook, Twitter and LinkedIn)
     

  • Formed weekly schedules for posts
     

  • Analyzed data for each social platform

Freelance Design

San Luis Obispo, California and Yucaipa, California | January 2017-Current

  • Conceptualizes/designs logos for various start-ups and small businesses (10+ professional logos designed)
     

  • Originates branding, marketing, and advertising for projects
     

  • Provides web design services for clients

Leadership Experience

Photo Team Intern for the Graphic Communication Department

San Luis Obispo, California | January 2019-April 2019

  • Leaded team in taking, compiling, and archiving photos for department stock photo database

Marketing and Photography for Cal Poly Orientation

San Luis Obispo, California | October 2016-June 2017

  • Captured and compiled photos throughout the year of various Orientation events

  • Archived photos for future use of Cal Poly Orientation Programs

  • Created posters and collateral to market orientation events

Event Coordinator/ Production Manager for
Cal Poly's Open House Committee

San Luis Obispo, California | October 2016-June 2017

  • Organized Poly Royal Stage event for Cal Poly Open House

  • Generated an 8–hour set list of performers

  • Managed stage and performers

  • Marketed the event to prospective students

Education

California Polytechnic State University, San Luis Obispo

 Bachelor of Science in Graphic Communication

President’s List 2018-2020

Graphic Communication, Concentration in Graphic Communication Management

 Student College-Based Fee (CBF) Committee

September 2018-August 2019

Three student committee to develop a list of needs for the department and decide where to allocate surplus funds.

Skills

Adobe Creative Suite:

Adobe Illustrator   Adobe InDesign 
Adobe Photoshop  Adobe Lightroom

Marketing Softwares:

ActiveCampaign   Constant Contact   Hootsuite   
Monday.com   Microsoft Suite   Wix Web Builder   
Slybroadcast   Denim Social   Google Suite

General Skills:
Photography   Graphic Design    Branding 

Social Media   Public Speaking   Web Design

What makes me stoked?

Hi, I'm Taryn Veldusea! I am a Senior Marketing Coordinator for Hensel Phelps. I am very passionate about marketing and design. I have been drawing, sketching, and illustrating for as long as I can remember. I found my niche in digital marketing because it combines my love for communication and creativity. When I'm not designing, I'm often outside exploring California's beautiful coasts and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels (although, to me, they will always be the Anaheim Angels) and the Denver Broncos. 

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