Marketing Specialist.

Specializing in graphic design and UI/UX design

Born and raised in Southern California, and seeing all of the amazing advertising and marketing, I knew I wanted to get my work seen one day. As a Marketing Specialist for Cardinal Financial, Limited Partnership I get to do just that. Working on a small team of three women, I specialize in the areas of graphic design and UI/UX design while also supporting in many other areas including onboarding and meeting with new branches, creating custom work for our division, copywriting and editing, and much more. 

 

I am highly organized, detail-oriented, and efficient, doing whatever it takes to get the job done in as little time as possible. Not only do I love marketing and design but I also enjoy working with people, and building relationships with my clients. I found my niche in digital marketing because it combines my love for communication and creativity. 

 

When I'm not working, I'm often outside exploring California's beautiful central coast and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels of Anaheim and the Denver Broncos.  A lot of my inspiration for a career in marketing and graphic design has come from watching the digital advertisements and getting the collateral at sporting events. When I was young, that was the first time I thought to myself that I could produce the same results and make them even better.

Skills

Adobe Creative Suite:

Adobe Illustrator   Adobe InDesign 
Adobe Photoshop  Adobe Lightroom

Marketing Softwares:

ActiveCampaign   Denim Social   Monday.com

Wix Web Builder    Slybroadcast  

General Skills:
Photography   Graphic Design    Branding 

Social Media   Public Speaking   Web Design

Work Experience

Marketing Specialist for Cardinal Financial, Limited Partnership

Irvine, California (remote) | September 2021-Present

Designs and manages our 20+ branch websites using skills in UI/UX design
Designs and creates collateral (print collateral, email graphics, social media graphics, digital collateral, etc.) for our loan originators and recruiters

Writes sales call scripts for the division on a weekly basis with100+ total scripts written

Designs, manages, and produces original social media content for multiple accounts
Leads the team in original content writing for collateral, websites, and professional bios
Communicates and provides customer service to our division branches

Marketing Assistant for Cardinal Financial, Limited Partnership

Irvine, California (remote) | August 2020-September 2021

Specialized in graphic design, starting with 3 branches then scaled to 20+
Integrated and created new design templates for our division websites
Spearheaded the brand look for our The Cady Group division-wide collateral
Created collateral for our loan originators and recruiters
Communicates and provides customer service to our division branches
Generated original photography for areas in our division to use for our collateral and websites

Sales Manager for University Graphic Systems

San Luis Obispo, California | April 2019-June 2020

Generated increase in sales for the company through sales campaigns, cold calls, advertising, and more (First Sales Manager in 10+ years to generate positive income for company)

Communicated one on one with on and off campus entities to gain more clients 

Trained interns and future managers in sales techniques and best practices

Collected data through ad analytics, demographics on campus, previous sales, and more

Design and Marketing Intern for the Paso Robles Chamber of Commerce

Paso Robles, California | April 2019-September 2019

Designed marketing collateral for the Economic Development Director

Branded and marketed the Economic Development Department

Formatted and designed documents for the City of Paso Robles

Collaborated to create two new websites and kept them up to date

Social Media Internship for Bubble & Hatch Marketing

San Luis Obispo, California | February 2019-May 2019

Created posts for different social platforms (Instagram, Facebook, Twitter and LinkedIn)

Formed weekly schedules for posts

Analyzed data for each social platform

Freelance Design

San Luis Obispo, California and Yucaipa, California | January 2017-Current

Conceptualizes/designs logos for various start-ups and small businesses (6+ professional logos designed)

Originates branding, marketing, and advertising for projects

Provides web design services for clients

Skills

Adobe Creative Suite:

Adobe Illustrator   Adobe InDesign 
Adobe Photoshop  Adobe Lightroom

Marketing Softwares:

ActiveCampaign   Denim Social   Monday.com

Wix Web Builder    Slybroadcast  

General Skills:
Photography   Graphic Design    Branding 

Social Media   Public Speaking   Team Building

Leadership Experience

Photo Team Intern for the Graphic Communication Department

San Luis Obispo, California | January 2019-April 2019

Leaded team in taking, compiling, and archiving photos for department stock photo database

Marketing and Photography for Cal Poly Orientation

San Luis Obispo, California | October 2016-June 2017

Captured and compiled photos throughout the year of various Orientation events

Archived photos for future use of Cal Poly Orientation Programs

Created posters and collateral to market orientation events

Event Coordinator/ Production Manager for Cal Poly's Open House Committee

San Luis Obispo, California | October 2016-June 2017

Organized Poly Royal Stage event for Cal Poly Open House

Generated an 8–hour set list of performers

Managed stage and performers

Marketed the event to prospective students

Education

California Polytechnic State University, San Luis Obispo

 Bachelor of Science in Graphic Communication

President’s List 2018-2020

Graphic Communication, Concentration in Graphic Communication Management

 Student College-Based Fee (CBF) Committee

September 2018-August 2019

Three student committee to develop a list of needs for the department and decide where to allocate surplus funds.

What makes me stoked?

Hi, I'm Taryn Veldusea! I am working remote as a Marketing Specialist for Cardinal Financial, Limited Partnership. Working on a small team of three women, I specialize in the areas of graphic design and UI/UX design while also supporting in many other areas including onboarding and meeting with new branches, creating custom work for our division, copywriting and editing, and much more.

 

I am very passionate about marketing and design. I have been drawing, sketching, and illustrating for as long as I can remember. I found my niche in digital marketing because it combines my love for communication and creativity. When I'm not designing, I'm often outside exploring California's beautiful central coast and taking landscape photos any chance I get. I'm also a huge sports fan, growing up watching my favorites: the Los Angeles Angels (although, to me, they will always be the Anaheim Angels) and the Denver Broncos.