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Past Jobs and Internships

Business Start-up Guide

As a design and marketing intern, one of my large scale projects was formatting, editing, and designing a Business Start-up Guide for the Economic Development Director to hand out to potential business owners in town. All the information was given to me in Microsoft Word and various PDF's of data over the years.

 

I took the information and utilized Adobe InDesign to create varying paragraph styles for the whole document. I then was able to add photos, design layouts, and create a style guide for future documents. All of the charts, data tables, graphics, and icons were also designed and created by me, using Adobe Illustrator and InDesign.

Paso Robles Chamber
of Commerce

Economic Profile

The second book I worked on was the Paso Robles Economic Profile, created to give statistics on the city's quality of life, population, housing, etc. This document was the most important document I worked on for the Chamber because it showcased all the work and research my boss had done. Much like the Business Start-up Guide, I used Adobe InDesign for the formatting and Illustrator for the creation of graphics, icons,charts, and tables.

The document was showcased at the Chamber's annual Business Leader Summit, having been given to all of the top leaders in the community. I also was given the opportunity to print and bind them with my team at University Graphic Systems. The Chamber and I were very proud of the whole document. 

Paso Robles Chamber
of Commerce

Business Walk Mailer

One of my last design projects for the Paso Robles Chamber of Commerce was to create a mailer type postcard for the annual Business Walk. The Business Walk gathered data from the town's businesses that was crucial to the economic development department of the Chamber. My boss really appreciated options when it came to first rounds of design, so I was able to create six options to work from. It was unanimous that the people in the office liked the hexagonal flyer version. I created several versions, and we were able to create the final version (first photo), along with the results sheet (second photo), and website photo (third photo). The final version included the famous Acorn Building that was very significant in Paso Robles.

Paso Robles Chamber
of Commerce

Economic Development Branding

After being inspired by the style and graphics from the Business Walk mailer, in my last two weeks, my boss asked if I would create branding for the whole Economic Development Department.

 

The first project was a square foldable, that included all of the necessary information about economic development: what it was, what the goals in Paso Robles were, the contact information, and the resources.

 

The CEO allowed us the side window of the Visitors Center, that citizens could see from the sidewalk easily, to put a large window decal. The window decal can be seen in the second photo.

 

For the quarterly report, I created an infographic and informational sheet that could be displayed as a summary in the beginning of the binders handed to all of the City employees and Board Members. Some of the information was purposely taken out in the third photo because of the confidential nature of the document.

The last project I finished before leaving was a business inquiry card, that could be handed to any community member or business owner regarding resources from the Chamber. 

Paso Robles Chamber
of Commerce