Logo Design

Balanced Body Nutrition Co

The Balanced Body Nutrition Co Project was definitely one of my favorite brand design projects I've been able to work on. After a long consultation with my client, I was able to jump in head first to designing multiple logos that would fit her goal look. I was able to create 20+ logos and narrow it down to 6 that I thought she would really love.

She was interested in a neutral color palette that complimented wellness, peace, and health but was unsure what colors she actually wanted. In my mock-ups I made sure she could view the whole picture by showing her color palettes along with the logos. Once the logo and colors were decided, we then looked to creating a simple and functional website for her clients. She had asked for a minimalistic site with an emphasis on her and her services, not so much flash and filler photos. Her and I collaborated on content and were able to come up with something she absolutely loved. 

The last step in the process was creating her brochure that she would take to local offices and leave for potential clients. She wanted something that would stand out and be appealing for people to pick up and read. We settled on using a nice mix of photos and white space. You can view some of my work to the right!

M7/Merritt 7

The Merritt 7 project was a logo rebranding for a truck transport and logistics company. The word 'Merritt' is purposely spelled like this because it is named after the street where the business is located; it also works as its double meaning 'merit' meaning good or worthy. The number 7 also comes from the location, and we decided that would be perfect to build from, especially with both 'M' and '7' being very angular and sharp. The color scheme given was a patriotic red, white, and navy blue.

The original concept showcased a layering of the two elements. As the process continued, I was able to create four different logo concepts for them to choose from and unanimously they chose the circular design. From there I was able to execute iterations of that specific design, taking different comments into consideration from the clients. Unfortunately, the clients were unable to agree on the concept and the logo was not able to be completed; however, this project was definitely a learning experience and I was proud of the concepts I was able to create and wished them luck in their rebrand.

Venatori Logistics

The Venatori logo was created for my dad's logistics company. I was given a lot of creative control on this project. His only requirements were it must include a dragon and the Venatori typeface must be sans serif and sharp or geometric. There were quite a few logo iterations (below) to get to the final logo (right). The dragon shifted quite a bit from the original concept, to a much more simplistic design. I was able to create a cut-out effect to emulate a dragon slash through the text to give it more complexity. The full logo looks great together, but the dragon symbol can also stand alone and create brand recognition It can be used on business cards, work polos, collateral, and of course trucks.


Turkey Munch

This project actually hits very close to home. Since I can remember, my grandma has been making what we call "Turkey Munch." It has always been a side business she's had, selling it to local gyms  and taking it all over Southern California to deliver it to friends, family, and neighbors.


People absolutely love it, and I can certainly say I'm obsessed with it myself. This last year, when small businesses were still getting hit hard by the pandemic, my family and I wanted to do something nice for her. I decided that it would be awesome if we could get her a new logo for Turkey Munch, something that looked a little more current but as fun and full of energy as my grandma!

I worked with her on creating a new logo, new labels for her meal portions, a flyer for an event she was doing at a local gym, and some brand new business cards to hand out. Not only did she love the pieces I had made for her, but she also took it upon herself to get t-shirts, an apron, and even embroidered masks for the whole family!

SGA and Associates Inc.

The SGA logo was a project I worked on for a vehicle storage company based in Southern California. The requirements were a sports car inspired look, and they requested the colors blue and gray.

I started by receiving a rough sketch from one of the associates, iterating a sleek car-like shape, maybe made out of the letters. We immediately went away from that concept to something like the second photo of a rough lightning bolt concept, and again moved to the third photo of that of a minimalistic car, and finally to the final logo. The outcome was exactly what they envisioned.

Asylum Industries

The owners of Asylum Industries came to me to help them develop a logo, and possibly some t-shirt designs for their active clothing brand. They immediately had many ideas for the initial logo, many having to do with concepts revolving around an insane asylum that included elements to try including: straight jackets, blood, jail cells, and more. We also wanted to play around with the capital 'A' because it is definitely a letter that can be manipulated in many distinct ways and still resemble a letter 'A.' I immediately made about 20 different logo concepts from which we chose to go off of the 'A' with a triangle cut out. I rounded the corners of the A to add a little more detail, which they agreed they liked much more than them being pointed.

I then took on ideas for a shirts and other apparel. We collaborated on an idea to have a splotchy bunny that looked as if it may be a part of an inkblot test. I initially made a bunny like logo (that can be seen in the 3rd photo on the bottom left), but we decided it needed more. We settled on the final design (first photo) which showcases a creature with snowboarding goggles and ASYLUM for teeth. The pop of the cyan adds a little more dimension to the inkblot look.

Summit Anesthesia

These Summit Anesthesia mock-ups were created to provide direction for a Medical group in Hemet, California. Their colors for all of the underlying subgroups under their main group are navy and gold and they knew they wanted something having to do with mountains in the logo, due to 'Summit.' 

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Therapy Direct

Therapy Direct came to me, in the early stages of app development, looking for a design that encompassed the different options for therapy. The app is going to allow therapists to communicate directly to clients and schedule appointments, without having to go through the hassle of a third party, so it was important to represent everyone involved. The client had the idea of using a head, but wanted to leave the rest of the design to me. I created a couple concepts before we decided we wanted to use icons to denote each therapist channel and include the home. The final logo emphasizes all areas and stays minimalistic in order to convey the apps purpose in just a glance.

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Foxcycle was a logo created for a friend's Computer Science project. The objective
was to build a website for a bike shop called Foxcycle, named after their professor. I was excited to create the logo for them that showcases a fox with a bicycle for eyes and eyebrows. It was a fun project, and I'm glad I got to help the group out.